Marketing Strategy of Nirma Washing Powder | Brandyuva
Oct 24, 2018·Nimra is named after the daughter of Karsanbhai Patel – Nirupama. Nirma became so popular that a minimum of 20 packets were sold on a daily basis just by word of mouth publicity. By 1985, Nirma washing powder had become one of the most popular, detergents in many parts of the country. In the 1999, Nirma saw a boom.